The three S’s – ease-of-use, sociability, and safety – tend to be a good base regarding dating website. So just why will it look like plenty websites tend to be mysteriously missing them from their company ideas?
Insert LikeBright, a unique dating site started in Seattle that aims to purge deception from online dating scene. It is a tall order, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman tend to be determined to satisfy it. The trio met while studying at Harvard, and chose to receive LikeBright this year included in the TechStars, a business enterprise that phone calls it self the “no. 1 startup accelerator in the arena,” system in Seattle.
Their particular aim, as explained to Aislyn Green of TechFlash.com, is not difficult: “LikeBright is actually a TechStars Seattle business trying to make internet dating straightforward, social and not harmful to women.” Females everywhere – and lots of males – complain in regards to the not enough depend on and rampant lying that affects online dating sites. For most, it really is come to be these types of problems they’ve given up on online dating completely in support of returning to the standard ways of online dating which they’d once rejected, like fulfilling through friends or at social events. LikeBright aims to fight this issue by “developing a dating layer on Twitter to simply help women fulfill individuals through the people they believe.”
The inspiration for LikeBright originated in personal experience. Sonya was powered by a need to help the girl female buddies navigate the sometimes-dangerous realm of internet dating, and wished to put focus on the difficulties, typically disregarded, that ladies care about in terms of looking for love using the internet. Ron, a frequent traveler, had been influenced to generate a site that came across their nomadic needs, and Nick learned regarding the value of fulfilling a date through some body you trust when a lady pal launched him to his gf.
Before building the website, the trio executed 50 real time interviews with women that planned to discuss their particular experiences with online dating. The replies they obtained ranged from the humorous for the horrifying, like “every thing seemed great. And he asked me basically smoked meth” and “he had been 11 and I was required to drive him home. He’d walked all the way anywhere.” Determined your world lacked a dating web site that sets ladies initial, LikeBright was born.
LikeBright is invested in creating an atmosphere built on the 3 S’s. Joining your website is simple: it takes half a minute to join up via Twitter Connect. The website promotes sociability by offering consumers a social framework for the singles they see and letting them communicate with friends – attached or otherwise not – on the website. And it is safe: females may use LikeBright anonymously, and each and every man on the webpage is actually vouched for.